A Guide to Creating a Short Promotional Video


If you are looking for a way to present your company and products to your target audience, there’s no better way to do that than using video film. By talking to an established video production house, you can get a clear idea of exactly what is possible, and with that in mind, here is a basic guide to creating a short promotional video.

The Original Concept

Prior to doing anything, you need to decide on a concept, which might be a short story that uses fictitious characters, or it could be a short film that follows the product manufacture from initial design to the final product. There are many ways to introduce something, and with a top-notch film production company in Dubai, you can take advantage of their in-house creative design team. Once a concept has been agreed upon, the production team can begin to plan for the shooting of the raw footage.

Pre-Shoot Preparations

Prior to actually filming anything, there are many things to arrange; the location, for example, must be decided, which would either be an outside location, or a film studio. Casting would source the right actors and actresses for the production, then there are the props (items that will be used when filming), which are an essential component.

Shooting the Raw Footage

The director would first check that he has everything he needs for the filming, then the film crew would be booked and the filming can begin. In order to minimise expenses, everything needs to be ready for the filming, as studios, actors and technicians cost money and every minute counts. Typically, the director will want several cameras running, each from a different perspective, and the more options he has, the better. The storyboard might not be filmed in chronological order, as this might not be practical, and every stage would be filmed until the director is happy with the raw footage, and, as they say in the movie industry, “That’s a wrap.”

Video Editing

Once the raw footage is safely recorded, the next stage is to carry out the video editing. Using a powerful digital video software, such as Final Cut, or Adobe Premier, the technicians will carefully build the timeline, adding voice overs, background music and text that might be included. Each section will flow into the next, thanks to the stunning transitions available today, and along with any special effects, the final product will eventually be ready to export into a finished file. The production company would export the finished film into several formats, depending on the platform you intend to use. TV, for example, would use a different format to a film that will be shown on a website, and the client might wish to have the film in numerous formats.

Once the film is finished, the production company would help the client to select the best distribution channels, and once this is done, the film can be viewed by the client’s target audience.