Why Is It Important for Your Business Website to Be Upgraded to Responsive Web Design


Before smartphones and tablets came into existence, web design companies had to just deal with keeping the look and feel of websites on various desktop browsers. With the proliferation of mobile devices, the website redesigning services came into existence as the approach needed to be changed towards the user experience.

People love to browse websites on a variety of devices that differ in pixel resolution, screen size, have touch and click options etc. That is where responsive web designing came into existence.

What Is Responsive Web Design?

This is the need of the hour as the users browse a website on various devices. It is creating a system that reacts appropriately according to the size of the device using a single content source and one URL. A responsive website is one that has a flexible and fluid layout that adjusts in accordance with the screen size.

Why Responsive Web Design?

The responsive web design increases the visibility on search engines with a guarantee that the user will get the same experience across various devices. Let us see in detail why web design India services are going for responsive web designing.

  • Mobile penetration is increasing not only in India, but also across the globe. Thus, it is but obvious that the websites today are designed keeping in mind the ever-increasing population that loves surfing on their phones. The business owners want to ensure that their websites provide the same experience to their customers on their phones as they do on the desktops. They cannot in any way afford to lose business because of the shabby websites that look broken when viewed on smaller screens.
  • Responsive web designing ensures an improved user experience as it opens easily and perfectly on all devices irrespective of the screen size or pixel resolution. This is what any good web design company tries to implement in its web designing services.
  • Mobile devices are something that is with people always these days and whenever they are free they like surfing on it. If your website is designed using the latest technology of responsive web designing, it is more likely that a user will spend more time on it. This increases the probability of making a sale.
  • There is a whole world of exercise going on to stay up in the SEO rankings and these rankings are decided by browsers like Google. The new algorithm updates rolled out by Google states that preference will be given to those websites that are mobile friendly. Going for responsive web designing is mandatory unless you want to go down in rankings and lose the organic traffic.

If you are in the business and care for it, you will understand how important it is for you to have a responsive and a well-functioning responsive website. It ensures that you stay competitive in the online game of rankings and business. If you have not yet implemented responsive design in your website, it’s time to opt for website redesign services.